It's our 20th Anniversary!

Join us as we celebrate 20 years of innovation, creation and usability-driven design.

What's in it for you?

  • Network and engage with over 700 UPA members from around the world
  • Tap into use-now techniques at our new advanced practitioners program
  • Dial into the latest trends impacting the Usability and UX world
  • Get inspired by legendary industry-influencers like Paul Adams of Google and Facebook fame
  • Attend our blow out 20th Anniversary bash with your colleagues
  • Experience Atlanta's best with exclusive, UPA-specific tours of the Museum of Design, Turner Broadcasting and Georgia Tech GVU
Register now!
Hurry! Early discounted registration closes March 17, 2011 Save $100 off full conference registration.

UPA2011 - is THE Conference for usability practitioners


  • March 17, 2011 = Early discounted registration deadline.
  • Reserve your UPA discounted Hyatt Regency Atlanta sleeping room
  • Please help us welcome our Keynote Speakers: Paul Adams, Facebook and Prof M P Ranjan, Design Thinker & Independent Academic
  • March 31, 2011 = Speaker deadline to submit: proceedings materials, audio-visual request form & copyright transfer requirement form.

UPA International President - Welcome

Silvia Zimmermann Welcome to the Usability Professionals' Association, an inspiring and inclusive network of over 10,000 local and international Usability Professionals from around the world. The UPA International Conference which is hosted in Atlanta, Georgia, USA, provides a wonderful opportunity to discuss and share how our industry can contribute to social change by applying new design thinking approaches that foster social innovation across cultures. I cordially invite you to join our community and membership today and I'm very much looking forward to meeting you in Atlanta soon.

Best Regards,

Silvia Zimmermann,
President, Usability Professionals' Association
UPA - The premier professional association advancing the field of UX worldwide.

What's in store for 2011

Great networking: 2011 will be one of the most social UPA International Conferences ever. We will organise a whole program of events and activities to help you meet others with the same interest and expand your professional network. This will include city tours, dining and an unprecedented amount of activity on social networks.

Early registration & other dates: We will open registration in January 2011 to facilitate early planning for travellers and employee/employer planning. See key dates for submissions and conference program notices.

Travel advice: Wherever in the world you are travelling from our International Liaison committee can help you with advice about travel options and visas. Atlanta is a major airline hub, with hundreds of options per day.
Help and advice:

Experimental "Unconference" Session: UPA is planning to pilot a lively BarCamp-style session at the 2011 conference. Watch this site and upcoming social networking notices for more information on how you can participate!

Advanced Practitioners: Due to ongoing demand for expert content the 2011 conference will seek to deliver a wider range of advanced material for experienced practitioners to inspire, engage and challenge our ever growing experienced audience. These sessions will be highly interactive and participatory and integrated within the main conference program.

Usability Fundamentals: We also acknowledge the special place of attendees that are new to the conference and the field, and will provide a 'usability fundamentals' program including a range of sessions aimed at providing a series of primers in the basics of usability practice, theory, and training.


Sponsor UPA in 2011!

>> Become a sponsor and support UPA activities
(2011 Sponsorship valid March 31, 2011 - March 31, 2012)


Platinum Sponsors:

Thank you, GUPA Board & Membership!

Gold Sponsors:

Thank you, Alfonso de la Neuz!

Thank you, Alejandro Rivas-Micoud!

Silver Sponsors:

Thank you, Toby Biddle!

Thank you, Scott Butler!

Thank you, Dan Szuc!


Thank you, Jakob Biesterfeldt!
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Bronze Sponsors:

Thank you, Eric Reiss!

Thank you, Hiroshi Ushioda!

Thank you, Torsten Bartel!

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