Leadership: UPA International 21st Annual Conference

Leading the Way in User Experience!

UPA 2012 will explore all the opportunities usability professionals have to be leaders that shape not just human experiences, but also the business and technology world.  Themes of influence, power, authority, and initiative will be prevalent as we develop strategies for encouraging Leadership in our field by:   

  • Exploring the differences between leadership and management and understanding how a title doesn’t make a leader    
  • Designing experiences that demonstrate the vision and problem-solving skills inherent in our profession    
  • Leveraging our personal experiences with leadership to help others develop influence in their organizations    
  • Acknowledging other fields and professions that can inform our professional growth    
  • Exploring the need for everyone to demonstrate leadership and ways to make that happen

The 2012 UPA conference program will provide inspiration and motivation through talks, events, and experiences to increase our attendees’ passion for leading the way.  In addition, the conference aims to provide sessions to help build and grow leadership skills so that our attendees leave with both the desire and means to lead.

The conference for usability and UX practitioners. The most interactive usability and UX conference in the world. Unparalleled networking.

UPA2012 - is THE Conference for usability practitioners

Who – At least 500 attendees from more than 40 countries who work in the user experience field, building on the momentum of the most international crowd UPA has experienced

What – Tutorials on Monday, then Tuesday - Thursday are packed with presentations, Idea Markets, workshops, offsite events, and even build-it-yourself ‘Unconference’ & IGNITE sessions! And always with multiple opportunities to network with other user experience professionals.

When –Tutorials will be offered on Monday, June 4 & Friday, June 8. Regular conference sessions will be on Tuesday, June 5 - Thursday, June 7.

Where – Henderson, Nevada at The M Resort Spa Casino | Las Vegas.

UPA2012 News & Deadlines, what to know

  • UPA2012 registration is now closed. Please stop by the onsite registration desk in Las Vegas to register! 2012 price guide.
  • View the 2012 schedule of events with room assignments
  • Reserve your discounted M Resort sleeping room here.
  • Need a rental car while visiting the Las Vegas/Henderson area? UPA attendess can save 10% with Dollar Rent-a-Car!

UPA International 2012 Conference Co-Chairs - Welcome

This year, we are excited to focus on an essential skill: Leadership. We believe user experience professionals are well-equipped to be strong leaders, and that the skills that make good leaders are a natural complement to the skills that make good user experience practitioners.  Because user experience professionals play leadership roles no matter what their title, we can't wait to discuss all forms of leadership with our UPA colleagues from around the world.  We hope you will join us to share your stories of leading the way, to learn and be inspired by the stories of others, and to be a part of our wonderful community. We look forward to seeing you next June at the fabulous M Resort Spa Casino in Las Vegas!  

Amy Kidd and Christina York

Co-chairs, 2012 UPA International Conference

Amy Kidd

Amy Kidd

Christina York

Christina York


What's in store for 2012

Great networking: 2012 will be one of the most social UPA conferences ever. We will organize a  whole program of events and activities to help you meet others with the same interest and expand your professional network. This will include city tours, dining and an unprecedented amount of activity on social networks.

Early registration & other dates: We will open registration in January 2012 to facilitate early planning for travellers and employee/employer planning. See key dates for submissions and conference program notices.

Travel advice: Wherever in the world you are travelling from our International Liaison committee can help you with advice about travel options and visas. Las Vegas is a major airline hub, with hundreds of options per day. Help and advice: international2012@usabilityprofessionals.org

Unconference and IGNITE Sessions: UPA 2012 will continue the highly successful and well-received Unconference and IGNITE sessions introduced at UPA 2011 in Atlanta.  Watch this site and upcoming social networking notices for more information on how you can participate!

Advanced Practitioners: Due to ongoing demand for expert content the 2012 conference will seek to deliver a wider range of advanced material for experienced practitioners to inspire, engage and challenge our ever growing experienced audience. These sessions will be highly interactive and participatory and integrated within the main conference program.

Usability Fundamentals: We also acknowledge the special place of attendees that are new to the conference and the field, and will provide a ‘usability fundamentals’ program including a range of sessions aimed at providing a series of primers in the basics of usability practice, theory, and training.


Sponsor UPA in 2012!

>> Become a sponsor and support UPA activities
(2011 Sponsorship valid March 31, 2012 - March 31, 2013)



Silver Sponsors:

SAP logo


Design For Context Logo

Thank you, Lisa Battle & Duane Degler

userzoom logo

Thank you, Alfonso de la Neuz



Metrics logo

Thank you, Megan Smargiasso

eVOC logo



Ovo Studios Logo


eVOC logo


Bronze Sponsors:

MathWorks Logo



Thank you, Hiroshi Ushioda!


UID logo


Thank you, Jakob Biesterfeldt


antetype logo

Thank you, Marcus Plach


Morgan Kaufmann Logo



Thank you, Masayasu Yamamoto


Twitter Updates

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