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Virtual Seminars

 

Short of time or budget? Need to connect with the latest user experience trends & topics? Avoid travel, participate in a UPA Virtual Seminar. Facilitated by industry experts, UPA Virtual Seminars are intensive 60 to 90 minutes of training via the comfort of your own computer, or local Chapter event!

 

Shift: Lessons from Intuit about how to change a corporate culture from within

 

September 7, 2011 - 12:00pm CT

Facilitator: Wendy Castleman, Principal XD Research Scientist and Chief Innovation Catalyst, Intuit

 

Seminar Overview

Your corporate culture may be inhibiting you from doing your best work... should you change, or should you change your culture? Building on my UPA 2010 talk, Is your corporate culture keeping you from designing great solutions?, I will share the story of how we have created a vibrant design-thinking culture within our 28 year old company through a grass-roots initiative, and extract five key lessons about how to initiate cultural change in other corporate environments.

 

About the Facilitator

Castleman

After over 20 years of researching people, including 15 years of Experience Design Research, Wendy Castleman is now a Principal XD Research Scientist and Chief Innovation Catalyst at Intuit. Her role is to help the company to become a premier, innovative growth company through the application of design thinking and customer-driven innovation. Design research is integral to the success of this initiative, as is empowering employees to do their own research to get deep customer empathy and experiment with customers. She has worked for Intuit for 8 years, before which she worked for companies including Remedy, Motorola, Philips Consumer Communications and Lucent. Wendy has a PhD in Cognitive and Perceptual Psychology from the University of Texas at Austin. She has been an active member of UPA for 10 years and is currently living, learning and sharing in northern California.

 

Registration


Register as an individual, or as a site host where you can invite colleagues or other UPA members! Join us for this exciting web/audio event in September! 

Virtual Seminar site fees:

  • $80 UPA Student members;
  • $149 UPA International members;
  • $199 non-UPA International members
ONLINE REGISTRATION


Already have plans and can't attend the live event? A post seminar on-demand audio & slide material option will be available for purchase via the UPA Store.

 

Quantitative Eye Tracking

 

Wednesday, November 16, 2011 at 10:00am - 11:00am CT

Facilitator: Aga Bojko, Associate Director, User Centric, Inc.

 

Seminar Overview

The potential of eye tracking has not yet been fully realized in the UX field. The method seems to be used mostly qualitatively to help describe behavior and diagnose usability issues in formative studies. However, with 30+ gaze positions recorded each second and the many metrics that can be derived from these data, eye tracking can be a powerful addition to our summative/validation studies.

This virtual seminar will focus on using eye tracking to quantify the user experience and make business decisions. Topics discussed will include the types of summative studies eye tracking is most suitable for, ways to determine the ideal sample size for a study, the multitude of eye tracking measures, and how to match these measures to the study objectives.

 

About the Facilitator

Aga Bojko is an Associate Director at User Centric, Inc. Responsible for establishing the eye tracking practice at User Centric, Aga has been focusing on integrating eye movement analysis into traditional UX research to obtain actionable insights used to improve products and make business decisions. She has more than ten years experience with various types of eye trackers that she has used to conduct studies with software applications, websites, instructional material, pharmaceutical labels, and product packaging.

Currently, Aga is writing the first how-to book about eye tracking for UX professionals, Eye Tracking the User Experience: A Practical Guide, to be published by Rosenfeld Media in 2012. Aga is also an Associate Managing Editor of UPA's User Experience magazine and an adjunct faculty member at DePaul University, where she teaches a graduate-level class on usability evaluation methods.

 

Registration


Register as an individual, or as a site host where you can invite colleagues or other UPA members! Join us for this exciting web/audio event November 16, 2011  at 10:00am CT. 

Virtual Seminar site fees:

  • $80 UPA Student members;
  • $149 UPA International members;
  • $199 non-UPA International members
ONLINE REGISTRATION

Already have plans and can't attend the live event? A post seminar on-demand audio & slide material option will be available for purchase via the UPA Store.

 

 

WEBINAR ARCHIVES & ON-DEMAND

How to Choose the Right UX Methods for your Project 

 

Wednesday, May 4, 2011

Facilitator: Bill Albert, PhD, Director, Design and Usability Center, Bentley University

 

Seminar Overview

The goal of this presentation is to help you choose the right user experience method for your project. There are many different types of UX methods available, each with their own distinct advantages and disadvantages. Choosing the right (or wrong) method  will make (or break) your project. This presentation will literally connect the dots for you to make sure you are able to have a successful UX study that takes into consideration the validity of results, budgets, and timeline.

 

About the facilitator

Albert

Bill Albert is the Director of the Design and Usability Center, a UX research consultancy, and also an Adjunct Professor in Human Factors in Information Design at Bentley University. He has had experience in conducting online usability tests for more than ten years. He has published and presented his research at more than thirty national and international conferences. He is co-author (with Tom Tullis) of Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (2008), and co-author (with Tom Tullis and Donna Tedesco) of Beyond the Usability Lab: Conducing Large-scale Online User Experience Studies (2010). He is on the editorial board of the Journal of Usability Studies. He received his BA and MA degrees from the University of Washington and his PhD from Boston University. He completed a Post-Doc at Nissan Cambridge Basic Research.

 

Frequently Asked Questions

 

Q: Was the May 4th virtual seminar designed for novice or experienced usability practitioners?

A: This seminar was geared toward individuals new to the field

 

Q: The text says: This presentation will literally connect the dots for you to make sure you are able to have a successful UX study, so do you mean that to have a successful study, it will help you chose the right research methods, or is it about more than that, covering the whole user centred design process / methods to adopt for a project, say a website redesign?

A: The webinar will focus on how to chose the right methods. We will not go into the user centered design process. Rather, we will look at the strengths and weaknesses of many methods, and how they map to understanding some basic questions that designers, developers, and business sponsors might ask a usability specialist.

 

Purchase the electronic archive of this seminar now!

 

Couldn't attend the live event? A post seminar on-demand audio & PPT/PDF slide option is available for purchase via the UPA Store.

 

 

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