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Tutorial 8
Metaphor Design in User Interfaces: How to Effectively Manage Expectation, Surprise, Comprehension, and Delight
Aaron Marcus
Aaron Marcus and Associates, Inc.
June 30, 1999, 8:30 a.m. - 5:30 p.m.
In this tutorial, researchers, developers, graphic designers, human factors specialists, and cognitive scientists, among others, will learn what metaphors are, have been, and will be. They will study how they are used to convey system/application/document structures and processes, how metaphorical mappings between one world and another an be explored and shaped for target user communities, and how effective visual communication benefits usability (performance and productivity) and acceptance (preference). Illustrated lectures and video examples will introduce terminology, principles, and guidelines to help participants think out and develop new metaphors for current and future products that make them more intelligible, functional, aesthetic, and marketable.
Aaron Marcus is founder and President of Aaron Marcus and Associates, Inc., (AM+A), a graphic design firm, which specialized in user interface design and information visualization. Mr. Marcus received a BA in physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia, and printing/publishing documents. Mr. Marcus has given tutorials at SIGGRAPH and SIGCHI conferences, and at seminars for businesses and academic institutions around the world.
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