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Poster #2: A Quick Approach to Competitive Comparison

The poster explains a methodology that is helpful in conducting a competitive comparison of products belonging to the same category/family. A Usability Engineer or a team of Usability Engineers can quickly compare such products based on a set of usability metrics. This type of comparison helps them understand the design issues and ideas used in competitive products and can be used as a beginning for low-fidelity prototyping.