Poster #8: Online Card Sort for a Web Site Redesign
by Kerrie Green, Hoover's Online
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The presenter, a user experience research specialist, recently conducted
a study for a leading business information Web site. In preparing to
launch a new version of the Web site, product development staff was
interested in gaining a greater understanding into the way their current
customers think about specific business topics, and specifically, how
they group these business topics into meaningful categories.
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