|
| 10:30 AM - 12:00 PM |
Another -ability:
Accessibility Primer for Usability Specialists (P-01)
Speakers: Shawn Lawton Henry, Optavia Networks |
Audience: Beginner
Track: Promoting, building, and standardizing usability.
This presentation helps you understand accessibility as a subset
of usability and its implications. It clarifies the applicability
of regulations, standards, and guidelines to different organizations
and products. Attendees will learn how limitations affect how
people use products, and how this impacts our web, software, and
hardware designs.
|
|
| 10:30 AM - 12:00 PM |
From Information to Insight: The Power of Effective Information Design (P-02)
Speakers: Jill Grossman, Dynamic Diagrams
|
Audience: Beginner, Intermediate
Track: Design skills and Methods
Information design is much more than arranging information in pleasing, usable forms. Effective information design uses data to tell a meaningful story. Using real-world examples, this highly interactive presentation will show you how to find the story behind the information. Participants will practice what they learn through design exercises.
|
|
| 10:30 AM - 12:00 PM |
One on One Usability Studies vs. Group Usability Studies: Is there a difference? (P-03)
Speakers: Kristin Travis, Cindy Yepez, Sun Microsystems
|
Audience: Intermediate, Advanced
Track: Usability Testing Skills and Methods
In our usability department, we frequently use different methods, including one on one studies and group reviews. The presenters will compare these two approaches, including some results, that were used in the same web site study, from the perspective of the usability engineer, recruiter, and development lead.
|
|
| 1:30 PM - 3:00 PM |
Customer Experience Design - An Approach for Blending Marketing and User-Centered Design (P-04)
Speakers: Harris Kravatz, Xcelerate
|
Audience: Intermediate, Managers or Usability Advocates
Track: Promoting, building, and standardizing usability
Successful customer-facing websites do two things well: (1) They properly translate a company's brand strategy to digital form and (2) They allow on-line customers to easily achieve their goals. This session describes an approach for blending traditional marketing activities such as brand strategy and marketing research with user-centered design.
|
|
| 1:30 PM - 3:00 PM |
Best Practices for Guiding Users to Your Site's Content (P-05)
Speakers: Christine Perfetti, Erik Ojakaar, User Interface Engineering
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
This presentation demonstrates how to help users find their desired content on web sites. We will share the best practices of sites that consistently get users to the content they want. We've spent hundreds of hours watching real users work with real web sites and culled the most successful techniques for connecting your users with a web site's content.
|
|
| 1:30 PM - 3:00 PM |
Accessibility and Accessibility Testing (P-06)
Speakers: Scott Duncan, American Federation for the Blind, Cliff Anderson, Wachovia Corp.
|
Audience:Intermediate
Track: Usability Testing Skills and Methods
Accessibility is no longer the purview of academia, non-profits, and research labs. Recent legislation and court decisions are forcing usability practitioners to address this interesting but once-arcane topic. This presentation looks at what experienced usability professionals must do to make their websites accessible, including testing disabled users.
|
|
| 1:30 PM - 3:00 PM |
Investigating consumers' perceptions of security and privacy of e-commerce web sites (P-07)
Speakers: Carl W Turner, State Farm Insurance Cos
|
Audience: Intermediate, Advanced
Track: Issues and Strategies for Experienced Usability Professionals
E-commerce sites must address Internet customers' concerns over security and privacy. In addition to designing sites for ease of use, usability specialists can expand their role by understanding how to study consumers' perceptions of security, privacy, and trust. Case studies, methodologies, and recommendations for effective interface design are discussed.
|
|
| 3:30 PM - 4:15 PM |
Making Vertecon.com Accessible-Exploring the Challenges and Solutions of Accessibility (P-08)
Speakers: Derrick Brooks, Charlotte Schwendeman, Perficient (formerly Vertecon)
|
Audience: Beginner, Intermediate
Track: Promoting, building, and standardizing usability
This business case study describes how we made a mid-size ebusiness consulting firm's Website accessible. The presentation covers: · Motivating a company to release accessible products · Determining the level of compliance to attain · Resolving major issues that arise during design/development · Designing an accessibility process.
|
|
| 3:30 PM - 4:15 PM |
Do Web Users Actually Look at Ads? A Case Study of Banner Ads and Eye-Tracking Technology (P-10)
Speakers: William S. Albert, Terra Lycos, Inc.
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
This presentation describes the results of an eye tracking study of banner ads on the web. You will learn how the positioning of banner ads influences visual attention, brand awareness, clickthrough rates, and user satisfaction. Results show how to increase value for both advertisers and users.
|
|
| 4:15 PM - 5:00 PM |
Accessible Web Site Design and Usability Testing (P-09)
Speakers: Sarah J.Swierenga, Human Factors and Accessibility Consultant
|
Audience: Intermediate, Managers or Usability Advocates
Track: Promoting, building, and standardizing usability
This presentation will address how to design accessible Web sites and how best to test them. Attendees will understand how to evaluate Web sites for Section 508 accessibility compliance, and how accessibility standards affect usability test plans. A screen reader demonstration highlighting accessibility issues on corporate sites will be provided.
|
|
| 4:15 PM - 5:00 PM |
Advanced User Interface Design For Mobile Applications - Samples Of Trial UMTS Applications (P-11)
Speakers: Fritjof Kaiser, Siemens AG
|
Audience: Intermediate
Track: Design Skills and Methods
This presentation shows applied usability rules and guidelines by means of trial UMTS applications from real projects. All applications were designed for the PocketPC environment. The types of applications shown are web based applications (a portal) but also non web applications which have their completely own user interface design. An interaction design for a community based application is also provided.
|
|
| 3:30 PM - 5:00 PM |
Using the RITE method to improve products; a definition and a case study (P-12)
Speakers: Michael C.Medlock, Dennis Wixon, Microsoft. Mark Terrano, Ensemble Studios
|
Audience: Advanced, Managers or Usability Advocates
Track: Usability Testing Skills and Methods
This presentation defines and evaluates a method that combines efficiently uncovering problems with verification of the efficacy of changes. We call it the Rapid Iterative Testing and Evaluation method (RITE). Application to the PC game Age of Empires II suggests it is highly effective for finding and fixing problems.
|
|
| 3:30 PM - 4:15 PM |
User-Centered Design + Change Management: Partners for Productivity (P-13)
Speakers: J.O. (Joe ) Bugental, Sun Microsystems, Inc.
|
Audience: Intermediate
Track: Issues and Strategies for Experienced Usability Professionals
Users are often asked merely to accept a new tool when they actually must learn a whole new process or job. Their tool acceptance is limited because the scope of the change was inadequately assessed. We can restore user productivity by developing mutually reinforcing relationships between the disciplines of user-centered design and change management.
|
|
| 4:15 PM - 5:00 PM |
Measuring Desirability: New methods for evaluating desirability in a usability lab setting (P-14)
Speakers: Joey Benedek, Trish Miner, Microsoft Corporation
|
Audience: Intermediate, Advanced
Track: Issues and Strategies for Experienced Usability Professionals
Difficulty can arise when a practitioner wants to get user input on intangibles such as "desire" and "fun" in a usability lab setting. We'll introduce you to methods we've created to collect feedback on "desirability" and give some background on how we developed them.
|
|
|
Thursday, July 11
|
| 08:30 AM - 10:00 AM |
A proposed scheme for certifying usability practitioners
(P-33)
Speakers: Julie Nowicki, Optavia Corporation,
Whitney Quesenbery, Cognetics Corporation.
|
Audience: Intermediate, Advanced
Track: Issues and Strategies for Experienced Usability
Professionals
The session will review the scheme for certifying usability
professionals proposed by an international working group that
is setting up a certification consortium. The intended scope
is user centered design as described in ISO 13407. The certification
scheme should benefit not only practitioners, but also employers,
trainers and educators. |
|
8:30 AM - 10:00 AM |
Reducing Variability-Research into Structured Approaches to
Usability Testing and Evaluation (P-15)
Speaker: Laura L.Faulkner, The University
of Texas at Austin
|
Audience: Intermediate, Advanced
Track: Promoting, building, and standardizing usability
The author developed detailed, repeatable methods and performed
empirical validation. The Optimal Path Test Method and data sheet
comprise a means for recording and compiling usability test data.
Attendees will gain hands-on experience with the method, and examine
an evaluation checklist method. The methods significantly reduce
variability between evaluators. |
|
8:30 AM - 10:00 AM |
Boxes and Lines over Bullets and Arrows: Deliverables that
Clarify, Focus, and Improve Design (P-16)
Speakers: Richard Fulcher, Bryce
Glass, Matt Leacock, America Online
|
Audience: Beginner, Intermediate
Track: Design Skills and Methods
The representations we choose for UI design affect both how we
think about the design and how others understand it. Concept maps,
wireframes, storyboards, and flow-maps speak to different audiences
at different stages of the development cycle. This presentation
provides examples of these documents and a toolkit for producing
them. |
|
8:30 AM - 10:00 AM |
Testing More Than ALT Text - Techniques for Testing Usability
and Accessibility (P-17)
Speaker: Kara Pernice Coyne, Nielsen
Norman Group
|
Audience: Intermediate, Advanced
Track: Usability Testing Skills and Methods
Collecting information about Web usability for people who use
assistive technology requires some non-traditional techniques.
Based on more than one hundred usability sessions and other
experiences with participants who have disabilities, this presentation
will provide insight and practical tips about how to manage,
plan, recruit for, facilitate, and follow up on this type of
study. |
|
10:30 AM - 12:00 AM |
Panel: What We've Learned about Web Application Design (P-19)
Speakers: Susan Fowler, FAST Consulting,
Whitney Quesenbery, Cognetics Corporation, Jeff Johnson, UI
Wizards, Inc. Steve Krug, Advanced Common Sense
|
Audience: Intermediate, Advanced
Track: Promoting, building, and standardizing usability
Usability engineers are now beginning to design web-based applications.
In this session, three panelists and a moderator will describe
the taxonomies and patterns they they discovered while moving
from Windows to web. Then the moderator will invite the attendees
to describe their most tricky web design problems and see if
the panelists can provide answers based on those taxonomies
and patterns. |
|
10:30 AM - 11:15 AM |
The History and Redesign of MSN.com: The Role of Usability
in Redesigning one of the Most Visited Sites on the Web (P-20)
Speaker: Joey Benedek, Microsoft
Corporation
|
Audience: Beginner
Track: Design Skills and Methods
MSN.com received a face-lift in 2001! Geared towards beginners,
this talk will present a brief history of MSN.com but mostly
deals with efforts to include usability methods in the redesign
process. Selling the results of iterations to the team and the
balance of usability with revenue/traffic generation will be
discussed. |
|
11:15 AM - 12:00 AM |
Global Web Design Guideline from Japan - International Web
Usability (P-21)
Speakers: Toshikazu Shinohara, Manabu
Ueno, Sociomedia, Inc.
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
This presentation describes a challenging but successful establishment
of global web design guidelines in Japan. We will provide information
on web usability in Japan, explain how web usability services
came into being in Japan, and lecture how we fixed the web usability
problems peculiar to Japanese/2-byte language. |
|
10:30 AM - 11:15 AM |
An Inventory and Critique of Online Usability Testing Products
(P-22)
Speaker: Peter Mitchell,Ergo Research
Group, Inc.
|
Audience: Intermediate, Managers or Usability
Advocates
Track: Usability Testing Skills and Methods
There are new programs (ASPs) that allow researchers to conduct
usability testing online. UPA members must understand their
pros & cons. This paper reviews four of these programs. Findings:
These products are good for checking routine website UI design
features. Traditional usability testing is required for in-depth
UI problems and to learn WHY consumers respond as they do. |
|
11:15 AM - 12:00 AM |
Usability TV - Techniques and Tips for Broadcasting Usability Tests to
Remote Observers on a Budget. (P-23)
Speakers: Eric G Pressman, Macromedia
|
Audience: Intermediate, Advanced
Track: Usability Testing Skills and Methods
In today's world people are busy and cannot always put aside
time or spend the money to travel for the purpose of observing
a usability studies. Therefore, it is important to develop an
array of cost effective techniques that allow usability professionals
to broadcast studies to whomever and wherever they are desired,
with a high degree of quality. This talk aims at presenting
options for setups that allow for real-time remote broadcasting
of usability studies, but which don't require expensive equipment
or software. This talk also aims to discuss issues and limitations
that come up with broadcasting studies as well as issues of
remote observation in general. |
|
1:30 PM - 3:00 PM |
Beyond Compliance: Bringing the Human Aspect to Accessibility
Evaluation (P-24)
Speakers: Cory P. Knobel, Julie
R. Nowicki, Berely Arnoldy, Optavia Corporation
|
Audience: Intermediate, Advanced
Track: Promoting, building, and standardizing usability
Accessibility's emergence has left many usability practitioners
feeling as if accessibility compliance is merely a checklist.
This is not so. Methodologies in the experienced practitioner's
toolbox can be easily adapted to bring the human aspect back
to accessibility evaluation. Through shared experiences and
case study examples, find how standard techniques can be modified
to provide superior accessibility evaluations. |
|
1:30 PM - 2:15 PM |
Web-based Card Sorting for Information Architecture (P-25)
Speakers: Larry E.Wood, Jed R.Wood,
John Anderson Brigham Young University
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
Card-sorting is a very useful tool for organizing a computer
application, particularly the content of a web site. We describe
our work in developing a web-based application that has provides
significant advantages such as allowing participants to provide
labeling and categorization results from remote locations. |
|
2:15 PM - 3:00 PM |
Taking Focus Group to Another Level: Strategies for getting
in-depth information from your focus group (P-26)
Speakers: Trinh Vo Yetzer, Robin
Martin-Emerson, Microsoft Corporation
|
Audience: Beginner, Intermediate
Track: Design Skills and Methods
This focus group presentation will describe practical tips on
how to conduct focus group field studies in a way that the participants
are all involved throughout the process and feel ownership over
the outcome. The presentation will discuss how to facilitate
participation through the duration of the focus group session.
The authors have combined the basic principles of focus group
techniques with the Real Time Strategic Change Principle approach
that makes it possible to extract and gather in-depth data from
participants. Participants are encouraged to bring their preferred
future into the present, real-time thinking and acting as if
the future were happening now. This approach engages participants
to focus, participate and provide clarity to the topic of discussion.
|
|
1:30 PM - 2:15 PM |
An Empirical Comparison of Lab and Remote Usability Testing
of Web Sites (P-27)
Speakers: Tom Tullis, Stan Fleischman,
Michelle McNulty, Carrie Cianchette, Marguerite Bergel, Fidelity
Investments.
|
Audience: Advanced, Managers or Usability
Advocates
Track: Usability Testing Skills and Methods
Our study compares traditional, lab-based usability testing
with remote, Web-based usability testing of two Web sites. The
remote tests use an automated technique whereby users participate
from their normal work locations using their normal, unmodified
browser. Results indicate that both the lab and remote tests
capture similar information about usability. |
|
2:15 PM - 3:00 PM |
The "Mini" E-Survey: A Technique for Rapidly Acquiring Feedback
and Input across large numbers of Users via E-mail (P-28)
Speakers: Regis L Magyar, Brian
M Anderson, Panasonic Wireless Design Center
|
Audience: Beginner, Intermediate
Track: Usability Testing Skills and Methods
Obtaining user feedback to answer UI design questions is time
consuming, costly, and subject to low response rates. The "Mini"
E-survey is quick and easy to administer to large number of
users via email using a built-in voting feature. The technique
can be used for UI questions ranging from simple icon design
to complex issues involving screen layout, menu navigation,
and voice prompts. User response has been enthusiastic, and
even considered "fun". |
|
1:30 PM - 3:00 PM |
Measuring Return on Investment for Usability (P-29)
Speakers: Stephanie L. Rosenbaum,
Tec-Ed, Inc. Randolph Bias, Austin Usability. Ed See, Arthur
Andersen Consulting. Kelly Braun, Ebay.
|
Audience: Managers or Usability Advocates
Track: Issues and Strategies for Experienced Professionals
This timely panel discussion demonstrates the importance of
return on investment (ROI) analysis in usability work and provides
guidelines for applying it. The panelists present recent case
studies from successful companies and leading consulting firms,
in which measuring ROI helped make usability an integral part
of the product development process. |
|
3:30 PM - 5:00 PM |
Being Content with Flash (P-30)
Speaker: Christine Perfetti, User
Interface Engineering
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
How can designers create truly usable Flash applications? We've
searched out and analyzed dozens of Flash implementations. We
compared the successes to the failures and came up with five
best practices for creating engaging content. Participants will
learn why the best Flash implementations succeed, and what mistakes
to avoid. |
|
3:30 PM - 4:15 PM |
If You Build It Will They Come: Validity and Reliability in
User Interaction and Design (P-31)
Speakers: Gavin Johnston, Carolyn
Johnson, Thomson Multimedia
|
Audience: Intermediate, Advanced
Track: Usability Testing Skills and Methods
Attendees will learn the basic methodological paradigms behind
ethnographic research and how ethnographic findings can be incorporated
into statistical and/or laboratory research as a way of checking
validity against reliability. Reliability is the extent to which
a measurement procedure yields the same answer however and whenever
it is carried out; validity is the extent to which it gives
the "correct" answer, an answer that explains "why." |
|
4:15 PM - 5:00 PM |
Strategies for Recruiting Kids for Usability Tests (P-32)
Speakers: Mona Patel, Christine
A.Paulsen, American Institutes for Research
|
Audience: Beginner
Track: Usability Testing Skills and Methods
Incorporating children into usability testing can pose logistical
and ethical challenges. This paper discusses time-tested and
proven strategies for knowing where and how to distribute recruitment
flyers, getting referrals, screening children, logistics, dealing
with difficult situations (and parents), and building rapport
with children of all ages. |
|
3:30 PM - 5:00 PM |
Usability of Collaborative Applications - How well do users
get along with our software while trying to work with each other? (P-18)
Speaker: Keith Gregory, OmniViz,
Inc
|
Audience: Intermediate, Advanced
Track: Issues and Strategies for Experienced Usability
Professionals
This paper examines the level of collaboration among the technology
users and between the users and the rest of the business organization.
The spectrum of collaboration that will be explained includes
focal points of solitary workers, competitive workers, co-workers,
cooperative workers, and collaborative workers. The implications
for usability will be discussed at each focal point. |
|
3:30 PM - 5:00 PM |
Not Your Usual Panel Discussion: A Marketplace for Ideas (P-34)
Speakers: Dana Chisnell (session
proposer and moderator), UsabilityWorks; Karen Bachmann, User
Experience Consultant; J.O. (Joe) Bugental, Sun Microsystems,
Inc.; Ken Dye, Consultant; Linda M. Gallant, Ph.D., Bentley
College; Janice James, Simply Usable through Design; Christopher
Konrad, Microsoft; Julie Nowicki, Optavia Corporation; Whitney
Quesenbery, Cognetics Corporation; Deborah (Hinderer) Sova,
Sova Consulting Group
|
Audience: Intermediate, Advanced
Track: Promoting, building, and standardizing usability
Ever feel that the best part of a conference happens between
sessions in casual discussions? In a UPA first, attend this
Idea Market where 10 panelists stir up lively discourse as
"Activators" on a variety of topics in a highly interactive,
fluid session. Share your experiences, or just listen in.
|
|
4:15 PM - 5:00 PM |
Research-based Web design and usability guidelines
(P-42)
Speakers: Sanjay Koyani, Communication
Technologies Branch/National Cancer
Institute.
|
Audience:Advanced, Managers or Usability
Advocates
This presentation assesses existing Web usability guidelines
and
reviews the National Cancer Institute’s recent efforts
to develop a current
and accurate set of research-based Web design and usability
guidelines. The
objectives of this presentation are to: a) discuss why evidence-based
Web
design is important to practitioners; b) highlight research-based
findings
from the literature, c) discuss the methodology for designing
the
guidelines, including findings from three rounds of industry
peer review by
usability experts and designers and d) discuss how usability
practitioners
can utilize this new resource. |
|
Friday, July 12
|
|
8:30 AM - 10:00 AM |
Integrating Usability into Our Corporate IT Environment - A
Case Study (P-35)
Speakers: Mary Cope, Hartford Life
|
Audience: Intermediate, Managers or Usability
Advocates
Track: Promoting, building, and standardizing usability
Our IT organization had acknowledged the importance of usability;
however, they needed support to identify and implement good
usability practices. Our case study will demonstrate our process
and accomplishments, and what was learned by the usability professionals
and IT staff along the way. |
|
8:30 AM - 9:15 AM |
Design patterns for the navigation of large information architectures (P-36)
Speakers: Daniel Engelberg, FokusGroup.
Ahmed Seffah, Department of Computer Science, Concordia University,
Montreal
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
This paper addresses architecture depth as the primary factor
in determining navigation design approaches for tree-shaped
architectures. We discuss the number of levels required to support
a given size of hierarchical architecture, and navigation solutions
for deep architectures. The paper concludes with design patterns
based on architecture size. |
|
9:15 AM - 10:00 AM |
A Methodology to Verify and Improve an Existing Large-scale
Information Architecture (P-37)
Speaker: Jianming Dong, IBM Corporation
|
Audience: Intermediate, Advanced
Track: Design Skills and Methods
This paper describes a methodology to systematically improve
existing large-scale web information architecture with a successful
case study. The discussed methodology is an important extension
of the traditional card sorting and cluster analysis methodology,
which are typically used in the initial design of small-to-medium-scale
information architecture. |
|
8:30 AM - 10:00 AM |
Getting the Whole Picture - The Importance of Collecting Usability
Data Using Both Concurrent Think Aloud and Retrospective Probing
Procedures. (P-38)
Speakers: Kristen A. Joffre, Julie
H. Birns, Jonathan F. Leclerc, Christine A. Paulsen, American
Institutes for Research
|
Audience: Intermediate
Track: Usability Testing Skills and Methods
Two data collection methodologies used in usability studies
are concurrent think aloud and retrospective probing. This paper
explores human factors and cognitive psychological research
on the strengths and weaknesses of these methodologies, and
offers recommendations for using them to create a comprehensive
picture of how users interact with products and applications.
|
|
8:30 AM - 9:15 AM |
Conducting Bilingual User Research (P-39)
Speaker: Beth A.Loring, American
Institutes for Research<
|
Audience: Intermediate, Advanced
Track: Issues and Strategies for Experienced Usability
Professionals
This presentation will address the challenges that practitioners
face when planning, conducting and reporting the results of
user research performed in more than one language. We will discuss
issues pertaining to bilingual field interviews as well as bilingual
usability tests and focus groups. Topics will include language
translation, cultural, logistical, and technological issues.
|
|
9:15 AM - 10:00 AM |
Two Birds With One Document: Delivering Results with Maximum
Impact (P-40)
Speakers: Mary G.Sundy, Lauren M
Wayman, Charlotte Schwendeman, Perficient
|
Audience: Beginner, Intermediate
Track: Issues and Strategies for Experienced Usability
Professionals
Maximize the impact of usability test results through an effective
report writing method. Learn to create a powerful executive
overview, captivating graphic elements and action-oriented recommendations.
Exceed client expectations and deliver a single document that
can be used as both the final report and the formal presentation.
|
|
8:30 AM - 10:00 AM |
Panel: How many users is enough? Determining usability test
sample size (P-41)
Speakers: Carl W. Turner, State
Farm Insurance, Jakob Nielsen, Nielsen Norman Group, James R
Lewis.IBM Corp.
|
Audience: Intermediate, Advanced
The topic of "how many users" is of great interest to usability
specialists who need to balance project concerns over ROI and
timelines with their own concerns about designing usable interfaces.
The panel will review the current controversies over usability
test sample size, test validity, and reliability. |
