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Special Interest Group (SIG)SIG #1: Humanizing Design through Lifestyle TrendsWednesday, 5:30 to 6:30SIG outline and descriptionA criticism that is often leveled at usability-based approaches to design is that they encourage those involved in the product creation process to take an impoverished view of the user. Traditionally usability-based approaches have tended to focus on fitting the design of a product to the cognitive and physical aspects of a user. This has led to an emphasis on design for effectiveness and efficiency of use with little attention to emotional and hedonic aspects of product-person interaction. Contemporary approaches to usability and design have used extended definitions of usability, looking not only at effectiveness and efficiency but also at pleasure of use. This means setting user requirements, which not only address effectiveness and efficiency in use, but which also define requirements for the ways in which products should support and affirm the user's lifestyle. This Special Interest Group will look at the use of lifestyle trends as a tool for capturing user requirements with respect to delivering a pleasurable experience in use.Affective Approaches to UsabilityRecent approaches have used extended definitions of usability to look at the affective properties of person-product interactions. It is argued that good design should not only facilitate effective and efficient use but that it should also mediate more widely in the person-product relationship. Increasingly usability practitioners are concerned with issues relating to the emotion impact of the product on the user. These approaches view the product not merely as a tool with which users do tasks, but rather as a living object with people have relationships. This requires the usability practitioner to have an enriched understanding of both the user and of the properties of the design. Traditional usability approaches have tended to look at the user largely in terms of their cognitive and physical approaches. Extended approaches look at these too, but are concerned with the user more holistically. What are the user's hopes, fears, dreams, values and aspirations. What role does the product play in fulfilling these. Similarly, as regards the product, it is necessary to look beyond the functional and interaction design issues to gain an understanding of how the product aesthetics affect the experience of use. The topic of this Special Interest Group is the study of lifestyle trends, a means of gaining an enriched understanding of the user.The Special Interest Group will proceed as follows.1) Introduction to Lifestyle TrendsA short introductory presentation (15 minutes) will give an overview of lifestyle trends, what they are and why they are important in the context of design and the user experience. Eight lifestyle trends which are having an affect on society now and whose effect is expected to continue for the next 5 to 10 years are outlined. The trends are:
2) Discussion Participants will discuss the impact of the presented trends in their work with users. Are there other trends they come across? Questions of concern include:
3) Outcome The members of this SIG will leave with a better understanding of the relevance and the role of trends in design and user research and possibly a list of important trends in their field. The outcomes of the discussion with respect to above questions will be collated and mailed to the participants. 4) Handout A list and brief description of the 8 trends and examples of the effects of these trends on the ways in which users experience products, along with case studies illustrating designs that have succeeded through creating a great user experience within the context of these trends. Handout also includes a bibliography. Bibliography Jordan, P.W., 2000. Designing Pleasurable Products: An Introduction to the New Human Factors. London: Taylor and Francis. Laermer, R., 2002. Trend Spotting (New York: Perigee) Matathia, I., and Salzman, M., 1999. Next: Trends for the Near Future. New York: Overlook Press) Nagamachi, M., 1995. A Story of Kansei Engineering. (Tokyo: Kaibundo Publishing) Naisbitt, J. and Aburdene, P., 1990. Megatrends 2000, New York: Avon. Norman, D.A. The Psychology of Everyday Things (New York: Basic Books) Picard, R.W., 2000. Affective Computing (Boston: MIT Press) Popcorn, F., 1996. Clicking. London: Thorsons. Background:Dr. Patrick W. Jordan is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces.Pat is President and CEO of the Contemporary Trends Institute [CTI], an international trends and branding consultancy. Clients of CTI include multinational companies from many different industry sectors, including: aerospace, consumer goods, computers and IT, consumer electronics, medical, telecommunications, food and beverage and retail. Pat is a former Vice-President of Symbian, where he was also head of design. Symbian is the world’s largest mobile-communications consortium, jointly owned by Motorola, Nokia, Psion, Ericsson, Sony and Panasonic. In addition, Symbian also licenses to Kenwood, Philips, Sanyo and Siemans. Prior to that he was head of the Trends and Identity Unit at the Philips Design group serving the Domestic Appliances and Personal Care divisions of Philips Electronics. This Division also includes the brands Philishave and Norelco. The Unit provided these divisions with support for the design and communication of brand Identity. Dr. Jordan has been invited to lecture at conferences and seminars all over the world. He has over 70 publications in peer reviewed journals, books and conference proceedings. He has written or edited 5 books, three of which have reached # 1 in the Amazon.com category bestsellers lists, and is currently the world’s best selling author in his field. His books include Designing Pleasurable Products (Taylor and Francis 2000). This has become a standard design and marketing text within both industry and academia. Pat has a visiting lectureship at London College of Fashion and is a guest lecturer at University College London and Westminster, Leeds, Limerick, Brunel, Pittsburgh and Loughborough Universities. Pat is also on the advisory board of Delft University where he reviews and advises on the university’s design research agenda and is a non-executive director of Sense Worldwide a leading international trends bureau. He has won numerous professional awards for design and related activities. His forthcoming books How to Make Brilliant Stuff that People Love and Make a Bunch of Money Out of It and Supertrends will be released by Wylie and Kogan-Page in 2002 and 2003. Pat is head of the Trends and Strategy section of the Industrial Designers Society of America. He is featured in Marquis Who’s Who in the World and The Dictionary of International Biography. He currently holds the Nierenberg Chair at Carnegie-Mellon University, the most prestigious appointment in US design education. Sabine Junginger currently studies for her PHD in Design at Carnegie Mellon University in Pittsburgh. She is interested in the role trends play in New Product Development and their implications for user requirements in user centered design. She has a Masters in Communication Planning & Design from Carnegie Mellon University. Her background includes Journalism, Marketing and Design. She has worked with Siemens Corporate Design and Designworks/BMW. |
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