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Special Interest Group (SIG)SIG #2: Validating Design Decisions and Establishing ROI by Exploiting Existing Data Sources Within Your OrganizationWednesday, 5:30 to 6:30SIG outline and descriptionThis SIG is designed to allow participants to discuss methods and best practices for validating design decisions by identifying and analyzing data already existing within an organization. The goals of this SIG are to:
Relevance to the usability professionals' communityDesign validation is difficult. Performing summative tests after product release is expensive and time-consuming. Often workload and schedule considerations do not allow the "luxury" of testing a product after release. Furthermore, usability professionals are often challenged by stakeholders to prove the effectiveness of their contributions to a project. In order to demonstrate that user-centered design activities provide sufficient return on investment (ROI), it's become increasingly important for usability professionals to collect and make use of data collected by other groups in their organizations.Organization and schedule:The organizers will set the stage by introducing the purpose and goals for the SIG. The participants will then be probed to elicit additional or alternate goals. Any additional/alternate topics that are deemed worthy of discussion by the participant group will be added to the discussion item list. The organizers will then ask participants to decide whether they prefer to tackle the discussion items in breakout groups or as a single large group. The schedule for the SIG will depend on the participants' preferences.If participants prefer a single discussion group, the schedule will be organized as follows:
If participants prefer breakout discussion groups, the schedule will be organized as follows:
Facilitator Backgrounds:Paul Sherman's background:Paul Sherman is Manager of Intuit's User-Centered Design group based in Plano, Texas. His group works with the development organization for one of Intuit's high-end professional tax preparation software applications. The group is also responsible for the usability of the product's website. Previously, Paul was a usability professional with Austin Usability. Some of the projects he worked on included usability testing and interface design for IT application providers, ecommerce businesses, financial planning and portfolio management software providers, and telecommunications hardware and software vendors. Before relocating to Texas, he was at Lucent Technologies in New Jersey, where he supervised the user interface design of several telecommunications management applications, and led efforts to develop cross-product user interface standards. Paul received his Ph.D. in 1997 from the University of Texas at Austin. His research focused on how pilots use of computers and automated systems on the flight deck affected their individual and team performance. As part of this work, Paul logged over 145 flights observing pilots in the cockpit during commercial airline flight operations. |
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