|
 |
|
|---|---|
 |
|
|
|
Tutorial #5: Phone Usability Testing: A "Deep, Deep Discount Method That Gets ResultsMonday, July 8th, 8:30 AM - 5:00 PMKeywords:A possible new method, remote testing, cost-justifying usabilityAbstract:Spend a day learning a simple, highly efficient discount testing method - Phone Usability Testing - from Julie Ratner. And at the same time, engage Steve Krug, author of the book Don't Make Me Think! A Common Sense Approach to Web Usability (New Riders, 2000), in a freewheeling discussion of the issues surrounding discount usability in general: Does it really work? What is it good for? What are its limits? And of crucial importance in 2002 how do you cost-justify it?Targeted Audience:All levels:
Learning objectives:Participants can expect to:
How tutorial will be conducted:The day will be a mix of PowerPoint-assisted lecture (engaging, provocative, and detailed), demonstrations (some live, by the presenters; others pre-recorded on audiotape), exercises, and discussion.Description of Materials (Handouts)Handouts will include
Maximum number of participants:100BACKGROUND OF PRESENTERSName: Julie RatnerTitle: Usability Consultant Company: Iterative Design Voice: 617-522-8345 Email: jratner@onebox.com Web: http://www.iterativedesign.com Julie Ratner, PhD started working on web usability projects at Sandia National Laboratories in 1993 (in the Paleolithic era of web history) and then launched a usability group at The MathWorks in 1996. In 2002 she launched Iterative Design, a usability consulting firm. Julie teams with clients to solve problems and develops more efficient usability testing methods to enhance collaboration within each corporate development culture. As editor and contributor, Julie started to celebrate with all 16 authors from around the globe the completion of Human Factors and Web Development 2nd edition (Lawrence Erlbaum Associates Inc, 2003). Name: Steve Krug Title: Usability Consultant Company: Advanced Common Sense Voice: 617-469-4341 Email: skrug@sensible.com Web: http://www.sensible.com Although Steve Krug has been a practicing usability consultant since 1987 (with clients like Apple, AOL, Netscape, Symantec, and the late, lamented Excite@Home), he managed to labor happily in near-total obscurity until the publication of Don't Make Me Think! A Common Sense Approach to Web Usability (New Riders, 2000). Since his cover was blown, he's been forced to spend much of his time speaking and teaching about usability. Given that Steve considers "keeping myself amused" to be one of his primary responsibilities as a usability professional, if you enjoyed his book you'll probably enjoy him "live." |
|
|
|---|---|
|
|
|
|
|
