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Tutorial #13: The Psychology of the Web: Streamlining Sites for SuccessTuesday, July 9th, 1:30 PM - 5:00 PMCategory: WebDetails of Category: Design and best practicesFocus: UI Design, Results Reporting, Training and educationAudience:Beginner, IntermediateShort description of session:If you want people to use your product and enjoy the experience, design based on people, NOT technology. Learn the 15 most critical behaviors of people using web sites or web applications, frequent design problems that prevent users from having a successful web experience, and design solutions to fix them.Learning Objectives:At the end of the tutorial participants will be able to:
Detailed Description:I. Welcome and Opening by Speakers -- 10 minutesII. The Psychology of the Web - 60 minutesInvestigations into human behavior, especially as it applies to peoples' reactions to web sites. Video excerpts from actual usability testing sessions are used in tandem with data to answer key issues of web design. Here are samples of the questions that are answered through this research:
III. Streamlining Web Sites for Success - 60 minutesPresentation of web design problems and solutions, with a focus on usability issues that have a high impact, yet are surprisingly simple to fix. The examples are intended to ensure the design will allow users to get in, get what they want and feel satisfied. This session will teach:
IV. Exercises - 60 minutesWe will have 60 minutes of exercises to practice material learned.V. Closing by Speakers and Q&A - 30 minutesAttendees will leave with a strong tie in between the psychological factors that impact user success on web sites and designs that ensure success.BACKGROUND OF THE PRESENTERSDave Mitropoulos-RundusManager, Usability and Interaction Design Group, Compuware Corporation Voice: 248-737-7700 Fax: 248-737-7740 Email: davemr@compuware.com Dave Mitropoulos-Rundus manages the Usability and Interaction Design group at Compuware. Prior to joining Compuware, in 1998, Dave was a human factors engineer for Eastman Kodak. Dave has designed user interfaces for hand-helds and kiosks and web sites and production machines, and has conducted evaluations in the lab, on the web, in the field, and in the homes of consumers. This range of controls, displays and paradigms brings fresh new perspective to the design of web sites. Dave is a frequent conference presenter and user interface design instructor, and he is a chapter author of the book, "Design by People for People." He has a Masters degree in Human Factors, and is an active member of UPA, ACM SIGCHI, and HFES both at the national and local chapter levels. Susan Weinschenk Principal Consultant, Weinschenk Consulting Group Voice: 715-352-2599 Fax: 715-352-2589 Email: susan@weinschenk.com Dr. Susan Weinschenk is the owner and principal consultant with Weinschenk Consulting Group. For 25 years she has used her expertise in psychology to design technology products, including web sites and applications, for the Fortune 500. She has had three books published by John Wiley and Sons and was chosen as one of the "Top 100 Women in Computing" by Open Computing magazine. Dr. Weinschenk is a highly-rated workshop and keynote presenter at national conferences. She has a doctorate in Psychology from Pennsylvania State University. |
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