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Workshop 2: Creating and using Personas: A practitioner's workshopMonday, July 8th, 8:30-5:00Contact:jpruitt@microsoft.comKeywords:A possible new method, User-centered design, Scenario Based Design, User Profiles & Representations, Field/ethnographic researchAudience:Intermediate, AdvancedAbstract:The concept of using abstract representations of target users (i.e., personas) in product design has become increasingly well known. This workshop will provide a forum to address issues and share best practices with those who have attempted to use personas or a related methodology.DurationOne dayTopic Category:Usability method implementation or adaptationSystem, Product, or Project Focus:No specific system, product, or project orientationParticipant selection criteriaWhile each of the organizers for this workshop has experience with this methodology in one form or another, this will not be a one-way, didactic "how to" session. Thus, the workshop will solicit people who have used personas (or a similar methodology/concept) in product design and are interested in sharing their general methods, best practices, and lessons learned. Based on expressed interest from colleagues and related professionals, we believe that there will be an abundance of qualified and interested participants. However, we hope to limit the attendance to 15 to 20. We will solicit the UPA community as well as human factors and HCI professionals across the computing industry. Additionally, as this workshop was given at the 2001 UPA meeting, we will solicit last year's participants. Returning participants that are accepted will be encouraged to contribute additional discussion reflecting on techniques learned about and tried due to last year's workshop.Position Paper Required for AcceptanceWorkshop registration is closed. If you are interested in participating please contact the workshop coordinator immediately. (Previous registration information: You must submit a position paper for this workshop before your workshop registration will be accepted and processed. Send your position paper to jpruitt@microsoft.com. Please include the following information in your position paper:)All participants will be selected based on the quality of submitted position papers containing the following pieces of information:
Pre-workshop participant activitiesInterested participants must complete a short worksheet that outlines their exact process for creating and using personas. The position papers and personas samples of the accepted participants will be disseminated several weeks prior to the workshop and participants will be asked to review these materials. Additionally, participants will be asked to bring additional example persona materials to the workshop that were not part of their sample persona document. These materials will be displayed on tables at the back of the room throughout the workshop for reference.Pre-workshop facilitator activitiesPrior to the workshop, the facilitators will carefully review each participant's position paper. The facilitators will do the following activities based on these position papers:
Detailed description of content with session timelineThe workshop will begin with a short introductory session followed by several short, focused, small-group discussions (i.e., groups of 4 to 6 people), each moderated by one of the facilitators. During these small group sessions, group scribes will document key points of the discussions on a paper easel. After each small group discussion, the groups will reconvene as a whole to share the discussions and conclusions from each smaller group. Towards the end of the day, a final whole-group discussion session will take place to reflect on the day's discussion, make future plans for discussion and dissemination of information, and allow for closing statements by the facilitators.At least four main topics will be discussed in the small group sessions:
Agenda:9:00 - 10:00 - Workshop leaders introduce overall topic;Participants introduce themselves;Workshop leaders describe the goals and agenda for the day.10:00 - 10:15 - Break 10:15 - 11:45 - Break into 3 subgroups of participants (w/co-moderator in each group). Participants in each subgroup are encouraged to share their individual experiences with the persona creation process (i.e. what has worked, what has not, what concrete practices have they evolved from the Cooper concept of personas?) (Topic 1 above). 11:45 - 12:15 - Reports from each subgroup to the entire group (10 minutes each) - presented on paper easel. 12:15 - 1:15 - Lunch 1:15 - 2:30 - Second set of different subgroups is formed to discuss participants' experience with how personas are best illustrated, communicated and utilized (Topics 2 & 3 above). 2:30 - 3:00 - Report back to the group 3:00 - 3:15 - Break 3:15 - 4:30 - Break into 3 different subgroups to discuss the lessons learned, cost, efficacy and measures of validity of the personas and the method itself. Compile a best practices list, unanswered questions, caveats, etc. (Topic 4 above). 4:30 - 5:00 - Report back to group 5:00 - 5:30 - Discuss process moving forward: plans to do research, methods of disseminated findings, forming special interest group, etc. The best practices compilation should form the basis of a solid applied theory article to be written and submitted for publication in User Experience. Dissemination of ResultsAt a later date, the facilitators would like to write an article for User Experience to share the insights from the workshop with the UPA community at large. The leaders will also consider proposing a tutorial, paper or a panel based on this workshop for the following UPA annual meeting. Other possible methods of dissemination and continued information sharing will be discussed as a group at the end of the workshop.Bios for proposed workshop leadersJohn S. Pruitt, Ph.D.Usability Lead MSX User Research Group, Microsoft Corporation Voice: (425) 703-4938 Fax: (425) 936-7329 Email: jpruitt@microsoft.com John is currently a Usability Lead for the MSX User Research Group in the Windows Division at Microsoft Corporation. He joined Microsoft in 1997 and has conducted usability research for a variety of products and services including Windows Operating systems, MSN.com, and MSN Explorer. Prior to Microsoft, he was an invited researcher at the Advanced Telecommunications Research Laboratory, Human Information Processing Division, in Kyoto, Japan and was also a government scientist for the Naval Air Warfare Center, Training Systems Division. He has published articles and book chapters on speech perception, second-language learning, training and naturalistic decision-making. John holds a Ph.D. in Experimental Psychology from the University of South Florida. Holly Jamesen User Experience Lead Attenex Corporation Voice: (206) 679-0643 Fax: (206) 386-5841 Email: holly@attenex.com Holly is a part of the Human-Centered Design Team at the Attenex Corporation, based in Seattle. Her responsibilities include task analysis, interaction design, and usability testing for legal services software. Before coming to Attenex, Holly was a usability engineer at Akamai Technologies. She earned a Master's degree in Communication in 1999 from the University of Washington, where she also served as a graduate consultant at the UWired Center for Teaching, Learning and Technology. Her research focused on collaboration in online learning environments. Tamara Adlin Strategic Product Designer Attenex Corporation Voice: (206) 604-6507 Fax: (206) 386-5841 Email: tamara@attenex.com Tamara is a strategic product designer at Attenex Corporation, where she is responsible for designing software solutions for the legal services industry. Formerly, she was the Human-Centered Design Team Lead at Akamai Technologies' Seattle office, where she was responsible for establishing Human-Centered Design processes in streaming application development. In her previous positions as Lead Interface Designer at MetaBridge and User Interface Program Manager at INTERVU and Netpodium, Tamara created interface designs for a variety of web applications and the Netpodium interactive broadcasting toolset. As an Engineering Psychologist at the Army Research Laboratory, Tamara evaluated human factors issues associated with military systems. She received her Master's degree in Technical Communication from the University of Washington, where she focused on User Interface design techniques and interdisciplinary communication. |
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