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| 12th Annual Conference -
Invited Speakers |
| From our exciting Opening
Plenary Speaker to our engaging Closing Plenary
Speakers we have lined up a variety of invited speakers
selected to challenge and inform you. |
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Opening Plenary Speaker |
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Karen Nichols |
| "Telling
Stories" |
| Using
several hotels designed by Michael Graves
and Associates, Karen will describe strategies
for the composition of buildings common around
the world. She'll discuss furnishings and
artifacts designed by the firm, and how they
contribute to the character of buildings while
amplifying the human dimension. |
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Closing Plenary Speakers |
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| Paul
Dourish & Daniel
Russell |
| "The
Usability of Ubiquity" |
Creating
a usable experience in conventional interactive
systems is challenging; in the domain of ubiquitous
and mobile computing, it seems almost impossible.
Where can we look for solid answers and
ideas to build upon? |
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| Invited
Speakers |
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| Self-promotion
for usability professionals: It's not magic - it's
marketing! |
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Curt Rosengren |
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Wednesday, 25 June, 10:30 |
| Promoting yourself
or your business can seem like a bewildering hodgepodge
of hocus pocus. Curt Rosengren will take some of
the mystery out of marketing. Through a presentation
combined with small group discussion, he will offer
tools that you can apply right away to your own
self-promotional success. Find out:
· How to identify your “marketing
message”
· What potential clients really want to
hear
· Easy next steps you can take right away
Curt Rosengren is a Passion Catalyst™,
working with clients in a coaching role to help
them discover their passions and create careers
that incorporate them. Prior to his Passion Catalyst
focus, Curt was a marketing consultant, making
him uniquely qualified to work with people on
the two big questions - “what is my dream?”
and “how do I make it happen?!” He
recognizes that knowing where you want to go is
only part of the equation; the big challenge is
getting there. In addition to his work with individuals,
Curt conducts Passion Pursuit workshops and a
speaker series spotlighting people who have successfully
created passion-filled careers. You can find out
more about Curt’s Passion Catalyst work
at www.rosengren.net. |
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| Building
Homes for Accessibility |
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Dave Regel |
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Wednesday, 25 June, 1:00 |
| How do you build
a house that's completely accessible? What does
it mean to truly understand the everyday needs of
disabled people? What considerations go into the
re-design of everyday doors, windows, appliances-every
single object that surrounds us in our homes-for
people who have disabilities? Dave will discuss
his vast experience designing 'completely accessible
homes'-he'll talk about how he comes to understand
the needs of his customers, how he works with suppliers
to get the functionality he needs from the products
they sell, to showing us detailed photos of his
projects and discussing the accessible features
of the homes he creates. This presentation will
give you a new perspective on what it means to do
'design for accessibility'-and a peek into the inspirations
and processes that Dave's had after dedicating his
career to the needs of disabled homeowners.
Dave Regel created Dave Regel Construction,
Inc. on October 15, 1988. Prior to starting this
company, Dave Regel was an active real estate
agent selling new and existing homes (1981-1988).
This experience opened his eyes to low quality
new home construction and ultimately the decision
to build his own high quality (custom) homes.
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| Digging
to the Core: Product Design Based on Brand |
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Jeff Barlow |
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Wednesday, 25 June, 3:30 |
| Brand is more
than a set of colors, or images, or fonts. It is
a reflection of a company’s business plan
and operation standards. It is the clearest reflection
of the business vision and reason for being for
that company. Brand creates an expectation in a
customer’s mind—when a customer interacts
with the company’s products or materials there
is either a fullfilment or a contradiction of that
customer’s expecations. Companies succeed
when their products or services live up to the promises
set forth either intentionally or subconsciously
by the brand.
This presentation will cover how to ask the hard
questions that dig to the core of a company’s
brand. Once the key brand elements are uncovered,
they can be leveraged so that anything created
for that company—online, interactive, or
print—connects with customers and reinforces
the messages or ideas at the heart of the brand.
Jeff, along with business partner Tan Le, founded
GRIP as a print based, graphic design studio.
Their experience in brand-based communications
helped them build their studio beyond brand identities
and annual reports and into a full range of projects.
They have recently expanded their capabilities
by merging with POP! Multimedia, a full-range
interactive agency.
Jeff has used his understanding of brand to deliver
results across a wide range of design media. As
a leading designer in Seattle, his poster work
and ideas have been featured in the HOW International
Design Annual, and the HOW Self Promotion Annual.
His Annual Report and Non-profit work have been
honored by Creativity 27, Print magazine, The
Potlatch Annual Report Show, and other publications.
His strategic and design experience includes work
for Expedia, InfoSpace, The National MS Society,
Sunrise Healthcare Systems, Washington Health
Foundation, and Washington Mutual. |
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| Innovation
in early phases of new product development: Learning
how to use qualitative methods to better understand
users |
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Craig Vogel |
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Thursday, 26 June, 10:30 |
| There are a number
of methods used to understand customer preferences
however, insights alone are not enough to develop
successful products. The challenge is to translate
customer research into criteria that can help engineers
and designers to develop more responsive products
and services. Many of the techniques developed by
anthropologists are relevant to understanding consumer
needs, wants and desires. In addition there are
always emerging opportunities that develop from
the interaction of social (S), economic (E) and
technical (T) factors. Reading the SET Factors properly
can lead to identifying the opportunity for innovative
products. Most companies fail to optimize the early
phases of new product development often referred
to as the “Fuzzy Front End”. The way
to navigate through the “Fuzzy Front End”
can be demonstrated through an insight into existing
case studies and the identification of processes
that help to improve the odds for success.
Craig M. Vogel, is a Professor and Director of
Graduate Studies in the School of Design at Carnegie
Mellon University, with an appointment in the
Biomedical and Health Engineering Program. He
recently co-authored the book, Creating Breakthrough
Products, with Professor Jonathan Cagan. Cagan
and Vogel have conducted research and consulted
with a number of firms on processes for new product
development including Ford, Alcoa and Whirlpool.
Professor Vogel is a Fellow of the Industrial
Designers Society of America (FIDSA), recent Chair
of the Board and Past President Elect. He has
been a juror on the IDEA competition cosponsored
by IDSA and Business Week. He is an evaluator
of industrial design programs for the National
Schools of Art and Design (NASAD). He received
his BA in Psychology in 1974 and his MID from
Pratt Institute in 1980. He has been a faculty
member at the Institute of Chicago and the University
of Illinois, Chicago. He has been a guest lecturer
and delivered seminars at Wellington Polytechnic,
Wellington, New Zealand, Anauhac University in
Mexico; Chinese Industrial Designers Society (CIDA),
Taipei, Taiwan; Samsung, LG Electronics and KAIST
University in Korea; Northwestern Polytechnical
University, Xi´en, China and Helsinki Finland.
Prof. Vogel was on the planning committee for
the international traveling exhibit, Aluminum
by Design, developed at the Carnegie Museum of
Art in Pittsburgh with support from Alcoa, and
authored one of the chapters in the book that
compliments the exhibit. |
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| Music
and the Arts: Usability in fact and as metaphor |
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Andrew Massey |
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Thursday, 26 June, 1:30 |
| The Arts, especially
music, are activities where proficiency as a professional
depends upon changing yourself, rather than changing
your equipment, and where the end result, the product,
is aimed directly at the user's consciousness (the
listening audience), rather than some physical,
utilitarian function. In such a situation, minor
changes in the equipment can have far reaching effects
on the performer, and judging the success of the
artistic product can be inconclusive, whilst nonetheless
inspiring both zeal and fury. I shall consider how
far the concept of usability affects musicians and
audiences, and how the contemplative experience
of the Arts can reflect back upon usability goals.
Andrew Massey has been a professional conductor
for the past 25 years. He studied Music at Oxford,
and taught for a while at Middlesex University
before moving to the USA to become Assistant Conductor
of The Cleveland Orchestra at the invitation of
Lorin Maazel. Since then he has also been Associate
Conductor of the San Francisco Symphony and The
New Orleans Symphony, as well as Music Director
in Rhode Island, in Fresno, with the Oregon Mozart
Players, the Michigan Chamber Orchestra, and,
for the past 11 years, with The Toledo Symphony
in Ohio. He has guest conducted widely, including
with the Pittsburgh Symphony, the National Symphony,
the Vancouver Symphony, the San Diego Symphony,
as well as in Iceland and Paris. He has performed
with Mstislav Rostropovich, Itzhak Perlman, Ella
Fitzgerald, André Watts, Claudio Arrau, and so
many others. He also writes music, with works
performed on both sides of the Atlantic, and is
particularly interested in the philosophy of Sir
Karl Popper, with whom he maintained a correspondence
on the nature of modernism in music. He has presented
papers on "Music and Popper's World 3" at the
annual Popper Conference at LSE, and on "The Error
of Historicism in the Arts" in San Francisco. |
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| Interviewing
Techniques Design |
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Todd Mundt |
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Thursday, 26 June, 3:30 |
| Whether it's
gathering information for a survey or interviewing
a famous personality "on the air"… the interviewer
bears the responsibility to ask the right questions.
But determining the right question to ask takes
skill and sensitivity; a lack of preparation or
practice can lead to undesirable results-a lackluster
interview or inaccurate information. Todd Mundt
will draw on his experience interviewing thousands
of guests on his daily NPR show to illustrate what
works and what doesn't in an interview situation.
Todd is Senior Producer/Host at Michigan Radio
and Michigan Television in Ann Arbor. From 1998-2003,
he was host of "The Todd Mundt Show" on NPR-a
daily interview program broadcast in more than
50 markets. He began his career in broadcasting
at the age of 14. He's hosted news/talk programs,
interview shows, music ranging from rock to classical
over the last 20 years. His "second career" in
television began in 1996. Among the highlights,
in 2000, he co-hosted the Millennium festivities
on PBS stations around the country. Currently,
Todd is preparing to begin a regular series on
public television. |
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| Social
cultural trends and insights and their implications
for product development |
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Madelyn Hochstein |
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Friday, 27 June, 8:30 |
| This presentation
will be a look at the issues Usability Professionals
face from the outside in - how the end user defines
needs and obstacles when it comes to using technology.
Using DYG's extensive database on social and consumer
values (part of a syndicated research program called
DYG SCANÒ), this presentation will explore a wide
range of consumer-based areas including; 1) Different
target groups - their underlying values and their
technology related needs, 2) Branding - in today's
climate of cynicism and distrust of institutions,
including business in general and the technology
business in particular, "trust equity" joins "brand
equity" as key to winning consumers, and 3) Marketing
and Communications - what are the social and consumer
themes that will help bring consumers to a technology
and help keep them coming. Finally, no presentation
on consumers would be complete without a look at
the general state of mind of consumers in the summer
of 2003 - how are the new conditions of American
life - economic doldrums, war and terrorism - affecting
consumers? Ms. Hochstein will discuss The Fortress/Furlough
Framework, a DYG concept for thinking about consumer
needs in these uncertain, scary times.
Madelyn Hochstein is owner, President and co-founder
with Daniel Yankelovich of DYG, Inc. Ms. Hochstein
is responsible for the overall management of DYG,
Inc. with special emphasis on overseeing the design,
execution, analysis, writing and overall quality
of the firm's work in social trends, marketing
and public policy. In addition, Ms. Hochstein
is often "on the road" presenting research results,
consulting with clients on social trends, or making
speeches from coast to coast. Prior to helping
Chairman Daniel Yankelovich found the firm, Ms.
Hochstein was a Senior Vice President at Yankelovich,
Skelly and White, where she was active in the
marketing and research work, as well as management
of the firm for 15 years. Ms. Hochstein is a co-founder
and Chairman Emeritus of Issues Management Association
and a member of the Board of Governors of DINFOS,
The Defense Information School. She is also a
member of the Market Research Council. Ms. Hochstein
is a graduate of Hunter College and holds a Master's
degree in economic theory from the University
of Pennsylvania. |
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