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UPA 2006 Conference
Usability in Storytelling
June 12-16, 2006
Omni Interlocken
Broomfield, Colorado

UPA Conference Vendor Policy

Usability Professionals' Association
140 N. Bloomingdale Road
Bloomingdale, IL 60108
Tel: +1.630.980.4997
Fax: +1.630.351.8490
office@upassoc.org

UPA 2006 Call for Participation: Idea Markets

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Important Dates

January 23, 2006
Was deadline for submissions
March 1, 2006
Acceptance notifications sent to presenters
April 17, 2006
Conference Proceedings material due from presenters
Description
The Idea Market occurs in a single room with multiple "activators" who simultaneously promote interaction about "burning questions" in usability and user-centered design. Each activator chooses a topic, posts the questions or issues to explore about the topic, and records the ideas that come up during the discussion.
Duration
90 minutes total. The first 60 minutes are discussion and interaction, which is followed by a 15-20 minute summary of the discussion by the activators. Finally, each activator presents a two-minute overview of the high points for all attendees.
Details
As an idea market "activator" you will facilitate and lead in-depth discussions, but you do not need to be an expert on your topic. You present only a short description of your Big Question and up to five "starter questions" to spur and direct the discussion.

Each activator posts the questions or issues on a flipchart; on a second flipchart, the activator records the ideas that come up during the discussion. As sheets fill up, the activator tapes them to the wall behind the station so attendees can see the points covered.

During the session, activators are in some ways managing a focus group in which the attendees and the group size may be constantly changing. Activators don’t offer their opinions or experience during the session. Rather, activators ask questions and manage the discussion, focusing participants on the issues and eliciting responses.

The Idea Market takes place during one of the Presentation sessions. Activators are required to prepare a written "after thoughts" summary of the discussion for posting on the UPA website. The "after thoughts" may be up to 5 pages long and are due 2 weeks following the conference. These after thoughts will be posted on the UPA site and should not be copyrighted or otherwise prevented from being shared freely.

Preparing Your Submission
  • The maximum file size for submissions is 3 MB.
Example Proposals
Thank you to Lori Anschuetz, David Dayton, and Deborah Sova for permission to use these examples.
How to Submit
Contacts for Idea Markets
Deborah Hinderer Sova deborah @teced.com
Hank Henry francisphenry @verizon.net
Cristin Witcher cristin.f.witcher @accenture.com

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