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An international peer-reviewed journal

Text Advertising Blindness: The New Banner Blindness?

Justin W. Owens, Barbara S. Chaparro, and Evan M. Palmer

Journal of Usability Studies, Volume 6, Issue 3, May 2011, pp. 172 - 197

Article Contents

About the Authors

Justin Owens

Justin Owens

Justin Owens has an M.A. in Psychology from Wichita State University and is a researcher at the Software Usability Research Laboratory (SURL). His research interests include eye-tracking, HCI, and user interface design.


Barbara S Chaparro

Barbara S. Chaparro

Barbara S. Chaparro has a PhD in Experimental Psychology from Texas Tech University. She is the director of SURL, Associate Professor, and the coordinator of the Human Factors program at Wichita State University. Her research interests include HCI, usability evaluation methods, and onscreen reading.


Evan M Palmer

Evan M. Palmer

Evan M. Palmer has a PhD in Cognitive Psychology from UCLA and is an Assistant Professor of Psychology at Wichita State University. He heads the Perception & Attention Lab, and his research examines how modern technology is changing peoples’ attention and perception skills.