Getting the Word Out About UPA

By Lyle Kantrovich
upa-board-marketing@usabilityprofessionals.org

Lyle Kantrovich is the UPA Director of Marketing.

The UPA Board of Directors is undertaking some new activities this year. We’re working to increase awareness of UPA, and focusing on making UPA more effective and efficient as an organization of volunteers. We’re organizing a team that will work to increase awareness of UPA and support the communication and promotion of our activities.

Some of our goals include:

• Establishing better consistency in how UPA communicates to members and key constituencies.
• Assisting UPA chapters who would like assistance branding and marketing their activities.
• Helping our members and volunteers understand and communicate the value of UPA membership and participation.
• Organizing reusable assets that can be used by UPA leaders, organizers, and team members.

If you have any questions or would like to help, please contact Lyle Kantrovich at upa-board-marketing@usabilityprofessionals.org.