December 2007 Contents

We are all giants

Whitney Quesenbery shares her thoughts on the future of UPA and the profession.

By Whitney Quesenbery

New Guidelines Proposed for US Voting Systems

On October 31, 2007, the US Election Assistance Commission (EAC) launched the first of two public comment periods on the draft voluntary voting system guidelines (VVSG) prepared by EAC's Technical Guidelines Development Committee (TGDC).

By Whitney Quesenbery

Back to Basics

Design and optimize products around basic features. The result - you will sell more products and improve the chances of people using secondary features (such as value added services).

By Daniel Szuc and Gerry Gaffney

Thumbnail: Randolph Bias

Academia or industry? Industry or academia? To Randolph Bias, the two go hand in hand.

By Clifford Anderson